“Applications have a natural tendency to grow. If you don’t pay attention, what started out as an elegant, simple application that perfectly solves a single problem, can quickly turn into a huge behemoth of an application that solves a ton of problems, but solves all of them poorly.”
I wonder if [getting http://macpokersoftware.com/ on the first page of Google search results] will translate into a demonstrable increase in sales – it’s possible people would have found your software anyway given that poker copilot is right above macpokersoftware.com in the results…
Good point. My ultimate aim for this experiment is not simply to “own” the Google search phrase “Mac Poker Software”. My ultimate aim is to sell more copies of Poker Copilot.
So far I’ve not detected any sales resulting from getting macpokersoftware.com onto the first page of Google’s results for “mac poker software”. Total traffic to the site is tiny. Does that mean it was wasted effort?
Possibly. Possibly not. I’m still hoping to see macpokersoftware.com climb into the top three Google results as I continue to tweak the content. Allegedly, Google-driven traffic increases exponentially as a site move up the search results page.
I’m also hoping to capture some Google search results that Poker Copilot is not already catching. Already this is happening somewhat. You can see this in my Google Analytics “Keywords” report:
Almost every search query contains “mac” or “os x”.
I keep my eyes open for one-person software companies doing creative marketing. Here’s an excellent example I stumbled upon this morning.
It’s a one-page tool for creating invoices. No sign-in, no subscription, just a simple one page web-app, perfect for freelancers who have to generate an invoice only once a month or so and are currently doing it manually in a word processor. That is, me, until I gave up the freelance work a few months ago to concentrate on Poker Copilot.
The marketing idea is, you get hooked on using the invoice generator, you love it, you tell your friends, you blog about it. And each time you use it, you are shown adverts for the main product, Accounting ASAP.
So requests Felix Salmon. My first response was: what kind of a pre-transformation Ebenezer Scrooge request is that? Then I read the article.
To summarise Salmon’s argument: donate money to Red Cross, MSF, etc. But make it clear that this money can be used as Red Cross, MSF, etc see fit. Because MSF, for example, now has enough money earmarked for Haiti to support its work there for the next decade. Having funds that they can spend as they see fit is how they can respond immediately and massively to future crises, like they did in Haiti.
An interesting idea. I like this counter-intuitive thinking.
A friend of mine is the CEO of a charity. During a massive crisis a year ago, where their charity got a lot of PR, they received donations in a couple of months that exceeded their entire budget for years. Most donors assumed, my friend says, that the donations would be used to help in the current crisis. But it just wasn’t possible to spend most of the money immediately.
The donations allowed them to significantly and permanently ramp up and professionalise their operations. Next time there is a major crisis, the charity will be able to respond much better than before.