The One-Question Survey

When you buy Poker Copilot online, you are given an optional survey. I inadvertently followed Seth Godin’s advice for surveys:

Every question you ask is expensive. (Expensive in terms of loyalty and goodwill). Don’t ask a question unless you truly care about the answer.

My survey has exactly one question. It’s a multiple choice question. It asks for a fact, not an opinion. One click and you are done.

Roughly 90% of my customers complete the survey. The results have helped me focus my marketing.

If I asked more questions, less people would answer. I’d have worse data. If I had another question to ask my customers I’d ask them the new question instead of the current question. Not additionally to the current question.