Link Bait Failure turns to Google Success
I created my Poker Software on Mac OS X blog entry to answer forum questions about Mac OS X poker software. The idea was to post a link to the page when appropriate. I thought that other people might pick it up and link to it. The SEO people call this “link bait”: a web page offering useful and unique information, to which many people link.
Although the page hasn’t succeeded yet as link bait, there’s been a nice side effect. That blog entry has been getting more traffic from Google searches than any other page on my blog. Over the last month, 74 unique search terms have guided people to the blog entry. The search terms include “os x poker software”, “poker hand analysis mac”, and “full tilt poker statistics software mac os”.