(Part of the series on my Mac Poker Software experiment)
Loyal blog reader Rob wrote in a comment:
I wonder if [getting http://macpokersoftware.com/ on the first page of Google search results] will translate into a demonstrable increase in sales - it's possible people would have found your software anyway given that poker copilot is right above macpokersoftware.com in the results...
Good point. My ultimate aim for this experiment is not simply to "own" the Google search phrase "Mac Poker Software". My ultimate aim is to sell more copies of Poker Copilot.
So far I've not detected any sales resulting from getting macpokersoftware.com onto the first page of Google's results for "mac poker software". Total traffic to the site is tiny. Does that mean it was wasted effort?
Possibly. Possibly not. I'm still hoping to see macpokersoftware.com climb into the top three Google results as I continue to tweak the content. Allegedly, Google-driven traffic increases exponentially as a site move up the search results page.
I'm also hoping to capture some Google search results that Poker Copilot is not already catching. Already this is happening somewhat. You can see this in my Google Analytics "Keywords" report:
Almost every search query contains "mac" or "os x".
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2 comments:
The secret to good search results is to consistently add fresh content. While it may be impossible to quantify the benefits, over time anything that increases awareness of your product will increase sales.
I'm not so loyal. I read other blogs too - I read around.
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