Part of Patrick Mckenzie's suggestions for giving the Mac Poker Software website a quick rise to Google stardom is to get listed in two search directories: JoeAnt and Yahoo! Directory.
It's so long since I've since used an Internet directory, I forgot that Yahoo! started as a directory, back in the infancy of the world wide web.
To my surprise, you have to pay to be listed in these directories. JoeAnt costs $39.99. Yahoo! charges $299 per year, an amount that made my eyes pop out of their sockets in surprise, shock, and disbelief.
But it's part of the strategy so I gulped loudly and frequently, whipped out my credit card, and went ahead. Let's see, if I can get six extra sales from this strategy then the directory listing fees are covered. Seven extra sales and I'm ahead.
The Poker Copilot Blog
Tracking the development of Poker Copilot, Mac OS X software for poker analysis and statistics.
Friday, 15 January 2010
Paid Search Listings?
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5 comments:
Google will reward the link farming approach you outline in the post below much more than for these paid links. Be sure to put a "where did you find us" dropdown into your purchasing flow to help track actual results. Getting mentioned and linked by other poker-related sites is the real holy grail for your business. Getting active on Twitter with a "PokerCopilot" ID will also help a lot with your visibility.
Yeah I wouldn't pay for directories, particularly Yahoo's ripoff. Put that money into Google Adwords. It took me weeks of searching just to find copilot, which is crazy as I was constantly searching "mac" "Os x" "poker" "software" "hand tracking" etc. You should have a adword ad pop up the minute anyone searches os x and poker.
WAY more value for the money IMO
@James,
I tried to use AdWords, but Google didn't want my money. Something to do with the word "poker" not being acceptable. :-(
Regards,
Steve
---------------------------------------------------
Steve McLeod
Founder, Poker Copilot
http://www.pokercopilot.com
wow, that's bs
Ditto what these guys said. I never paid for a listing in my life and always got decent search rankings.
Follow Google's SEO rules and get as many other sites to link to you (and you to them) as possible.
It's important to get other sites talking about you with links.
Yahoo has an ad word system too. While not as big as Adsense they may be more lenient then google.
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