I read this product announcement:
"As part of our ongoing commitment to our customers to provide the best software we can, we've rewritten [...name omitted...] entirely from scratch!"My opinion: users don't care that you rewrote your software from scratch. That's not a feature. It's not a benefit. Nobody thinks, "this software I'm thinking of buying...they rewrote it from scratch so now I'm definitely buying it."
Better is to announce the new features you've added:
"Because so many people requested it, we've added interactive charts."or
"The new release of XYZ now supports in-situ wiki editing."These are things that might make one curious and consider updating.
The technical details for those who really care about such things, I post in my blog. But I don't think the fact that Poker Copilot was written in Java has swayed a single person for or against buying it.
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5 comments:
You are so right. Customers want to know that your software solves their problem at a price that seems fair to them. Nothing else matters.
+1 Steve. In fact if anything saying you re-wrote from scratch is more likely to turn people off. I mean - was the old verions *that* bad?
I think you're mostly correct, but there are times where a product (especially software) has such an audience that it can be a fair argument. I think of the wonderful duck and such, and they'll mention now and then re-writing something from scratch--usually (always?) when it was known to the semi-dev community that what it was using before was faulty and broken.
For an at-large press release, it doesn't make much sense.
And PCP is one of the most beautiful things I've seen written in Java-for-Mac. It's not my tool of choice, and it seems to be done so poorly so often, that it's a joy to see one well done.
Thanks, Jacob!
I saw that comment and thought that exactly . Not to mention the reason they have to re-write it is the first one Sucked or was old . Co pilot ruled before but with the last update is at an even higher level . Thanks Steve !!
James T
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