Paid Search Listings?
It’s so long since I’ve since used an Internet directory, I forgot that Yahoo! started as a directory, back in the infancy of the world wide web.
To my surprise, you have to pay to be listed in these directories. JoeAnt costs $39.99. Yahoo! charges $299 per year, an amount that made my eyes pop out of their sockets in surprise, shock, and disbelief.
But it’s part of the strategy so I gulped loudly and frequently, whipped out my credit card, and went ahead. Let’s see, if I can get six extra sales from this strategy then the directory listing fees are covered. Seven extra sales and I’m ahead.