Someone on the Business of Software forum asked about using a "if you are not satisfied, we'll give you your money back" guarantee instead of a 30-day free trial.
I think a software company should consider offering both.
You want to reduce the feeling the potential customer has of "taking a risk" when they buy your product. This makes people far more likely to purchase.
Take stock of your own feelings next time you are parting with a significant amount of money. Feel the sense of risk. Feel the sense that it might not be what you want. Consider what would alleviate that sense of risk. What about a chance to try it first? and a no-questions-asked money back guarantee?
It works. That's why many software companies offer both. That's why the Poker Copilot home page mentions both:
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2 comments:
hey do u have a link for the html ultimatebet help with co pilot i right clicked and try to open it but doesnt work am i doin something wrong cant find it thanks for ya help
@mogreezy,
http://pokercopilot.com/docs/ultimatebethelp.html
Regards,
Steve
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Steve McLeod
Founder, Poker Copilot
http://www.pokercopilot.com
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