When you buy Poker Copilot online, you are given an optional survey. I inadvertently followed Seth Godin's advice for surveys:
Every question you ask is expensive. (Expensive in terms of loyalty and goodwill). Don't ask a question unless you truly care about the answer.My survey has exactly one question. It's a multiple choice question. It asks for a fact, not an opinion. One click and you are done.
Roughly 90% of my customers complete the survey. The results have helped me focus my marketing.
If I asked more questions, less people would answer. I'd have worse data. If I had another question to ask my customers I'd ask them the new question instead of the current question. Not additionally to the current question.
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6 comments:
Where is your survey?
The question that has to be asked....
"What's the $64,000 question?"
"Where did you hear about Poker Copilot?"
Nothing mind-blowing. But I've been able to determine that although I get 50% of my downloads from the Apple download site, I only get 5% of my sales from there.
The survey comes at the end of the purchasing process
Steve,
I just purchased a new alum. macbook and have been enjoying full tilt on it. My question is: does your software track other players and remember their tendencies while I play? If I log off and then log back in and happen to be playing with the same people will it remember them? Looks like a great piece of software.
To answer the question; I heard about it on the apple website and then clicked your company link.
Thanks
Mark
Mark,
Poker Copilot does indeed remember other players from previous times you encountered them.
Regards,
Steve
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Steve McLeod
Founder, Poker Copilot
http://www.pokercopilot.com
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