Last month, Google users found http://pokercopilot.com/ through 237 unique search phrases. After removing the ones that directly specify "Poker Copilot" in a range of spellings, there are about 230 phrases. The top phrase - "poker tracking software mac" - sent me only 2.5% of my Google traffic.
Which makes me think that the conventional approach to search engine optimisation is flawed. That approach is to choose a few highly relevant keywords, and do everything possible to rank highly for them. But it ignores the reality: that websites receive Google traffic through an ever-changing, highly varied long list of keywords.
What are the ramifications of this?
- Forget about trying to "own" specific search phrases on Google.
- Ensure that your site meets Google's own suggestions for good indexing.
- Aim to use many specific "target" words in your website copy, but don't focus on using the same phrase repeatedly.
- Aim to get lots of in-bound links, but not through nefarious means.
For Google Analytics users, Juice Analytics have produced Concentrate, a tool to help make sense of the long-tail of Google keywords.
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1 comments:
Ehm... 237 unique users are quite many I think. All coming from Google. I've heard though that keywords are very outdated and don't really benefit sites in their ranking nor traffic. don't know the reason. maybe it just helps so little compared to inbound links, description, title and all the others.
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