For the last few months I've given people who purchase Poker Copilot a survey with exactly one question:
"Where did you hear about Poker Copilot?"I collated the answers for the 100 most recent purchases:
The problem is, I don't exactly know how to interpret these results. Does the dominance of Google in this chart mean that:- I've put too much effort optimising for Google and should concentrate now on other sources? or
- Optimising for Google is by far the best means of getting more sales, so I should neglect the other sources and tweak everything possible to get better Google rankings for every search phrase I can think of?
I have this problem in general with the mounds of data that I collect from various sources: how to interpret and use it.
A final observation from this graph for Mac developers: the Apple downloads site is responsible for a huge percentage of my downloads but very little of my sales.
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1 comments:
As a marketeer, i would suggest spending on advertising (in time, money, and rescources) in places that you see returns.
there should be no such thing as an advertising budget.
so long as it works. a budget for advertising that works is what you should focus on.
so the places where you are seeing a good return, keep on doing what your doing, and hone that, whilst looking for new places to do the same kind of thing.
and it's good that you are tracking it.
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